This post contains some affiliate links, which means – at no additional cost to you – I will earn a commission if you click through a link for a product that I wholeheartedly recommend and make a purchase.
You’ve poured your heart and soul (and maybe even a few all-nighters) into your blog.
You have great content, a killer design, and you’re promoting like crazy on social media.
But you’re just not seeing the results you want.
Why? One word: email.
If you’re not building your email list from day one, you’re missing out on a crucial element of blog success. Here’s why building your email list is essential for your blog.
THE COLD, HARD NUMBERS
Let’s start with the numbers. According to a study by McKinsey, email is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
And according to ConvertKit, every $1 spent on email marketing generates $38 in ROI. In other words, if you’re not building your email list, you’re leaving money on the table.
IT’S NOT JUST ABOUT NUMBERS THOUGH
But it’s not just about the numbers. Having an email list gives you a direct line of communication to your audience — something that social media can’t always provide.
With an email list, you can build a relationship with your readers and create a connection that goes beyond likes, comments, and shares. You can get personal with your readers and let them know what’s going on behind the scenes of your blog — like launching a new product or service or partnering with a new sponsor.
And because you have their attention (unlike on social media where they might be scrolling through their feed without really paying attention), you can really make an impact with your message.
5 Reasons Why You Need an Email Subscription Form on Your Blog
You’ve been consistently blogging and now you see the power of email. So before you get too far ahead of yourself, there’s one important task you need to take care of first: setting up an email subscription form.
Why do you need an email subscription form? In short, because building your email list is essential for the long-term success of your blog.
1. AN EMAIL LIST LETS YOU BUILD RELATIONSHIPS WITH YOUR READERS
The most successful bloggers are those who have built relationships with their readers. These relationships are based on trust and respect, and they’re essential for driving traffic to your blog and growing your business.
An email subscription form is the best way to stay in touch with your readers and build those relationships. With an email list, you can send your readers exclusive content, behind-the-scenes updates, and special offers that they won’t find anywhere else.
Ultimately, this helps you create a bond with your readers that will keep them coming back for more.
2. AN EMAIL LIST GIVES YOU A DIRECT LINE OF COMMUNICATION WITH YOUR READERS
Having an email list gives you a direct line of communication with your readers, which is invaluable for promoting your blog and growing your business.
With an email list, you can let your readers know about new blog posts, products, or services as soon as they’re available. You can also use your emails to drive traffic to specific pages on your website or to encourage reader interaction through comments or social media shares.
In short, an email list gives you the ability to control the conversation about your blog, which is essential for its success.
3. AN EMAIL LIST ALLOWS YOU TO REACH A WIDER AUDIENCE
While social media is a great way to promote your blog and connect with new readers, it’s not the only way.
An email list allows you to reach a wider audience by giving you another platform on which to promote your content. Additionally, since emails are not constrained by algorithms like social media platforms are, you can be sure that all of your subscribers will see your emails (assuming they don’t mark them as spam).
This means that building an email list is one of the best ways to ensure that your content reaches as many people as possible.
4. AN EMAIL LIST HELPS YOU GENERATE REVENUE
Let’s be real: we all want our blogs to make money. And while there are many ways to monetize a blog, one of the most effective is through email marketing.
With an email list full of engaged subscribers, you can sell products, promote affiliate links, or run ads without having to worry about algorithm changes or organic reach declines. In other words, an email list is a powerful tool for generating revenue from your blog — and who doesn’t want that?
5. AN EMAIL LIST IS AN ASSET YOU OWN
One of the best things about having an email list is that it’s an asset you can own — unlike social media followers.
No matter what happens with algorithms or changes in technology, you will always have access to your email list and be able to use it to promote your blog and grow your business.
Additionally, if you ever decide to sell your blog (which many bloggers do at some point), having a strong email list will make it much more valuable since it’s something the new owner will be able to continue using even after the sale is complete.
Need a powerful email provider?
ConvertKit is my go-to for all things landing pages, email marketing, and now…sales! The best part? ConvertKit makes everything easy and user-friendly…no need to know any code!
As you can see, there are many good reasons why every blogger needs an email subscription form on their site. If you’re not already collecting emails from your readers, now’s the time to start!
By building a strong relationship with your readers through regular communications and exclusive content, you’ll be able to turn one-time visitors into lifelong fans—and isn’t that what we all want?
ready for more?
We’ve got you covered…and we’ll keep it simple.
Every week, we’ll pop in your inbox with awesome SEO and blogging tips made easy.