If you’re thinking of outsourcing your blog copywriting, then congratulations are in order!
You’ve taken the first step towards freeing up your time so you can focus on other important tasks in your business or in your marketing department.
But before you hand over the keys to your blog kingdom, there are a few questions you should ask to make sure your contractor is the right fit.
5 Important Questions to Ask When Outsourcing Your Blog Copywriting
A blog copywriter is just like any copywriter: they need to have the right tone of voice (or be able to emulate yours), fall within your budget, and even have experience writing for a company like yours.
Here are five important questions to ask before you sign on the dotted line.
1. What’s your niche?
The first question you should ask any prospective blog copywriter is what their niche is.
Many good copywriters will have a specific focus, area of expertise, or industry that they write about. This allows them to produce higher-quality content since they have extensive knowledge about the topic.
Writing about a variety of topics can be beneficial for a freelance writer, but when it comes to your blog, you may want someone who is an expert in the field.
From the copywriter: That said, a copywriter like myself likes to have a depth of knowledge in many different industries. One of my favorite parts about my job is that I get to learn so much about so much!
2. What’s your tone?
The second question to ask is about tone. Do you want your blogposts to be light and fun? Or more serious and informative?
This will help narrow down your choice of copywriters because some writers specialize in one type of tone over another. It’s important to find someone whose tone aligns with your brand so that your readers will enjoy the content and keep coming back for more.
From the copywriter: Understanding your unique brand is essential for this question: if you don’t know your tone of voice, how will your copywriter know it?
Ready for compelling blogposts that convert?
3. Can I see some sample posts?
Asking to see a portfolio or samples of a writer’s previous work is a must. This will give you an idea of their writing style, whether or not their tone is a good match for your brand, and if they’re capable of producing high-quality content.
Any reputable writer should have no problem providing samples upon request.
From the copywriter: Remember that a portfolio is geared toward each previous client. Another great test could be paying for a single sample post for your business.
4. What are your results?
Blogposts are powerful because they help increase search engine visibility, increase traffic, and increase rankings. If your copywriter can’t provide legitimate results for their work, they may not be a good fit for you.
From the copywriter: While blogpost results can be relative, it’s possible to see a direct correlation between blog content and tangible business results.
5. When can you start?
The final question to ask is availability. If you need someone to start working right away, you’ll need to find a writer who has some open slots in their schedule.
On the other hand, if you’re not in a hurry, you can start working with someone who has some free time coming up in their schedule. All things considered, this is usually the least important question on this list since most writers are able to work on multiple projects at once and can usually accommodate rush orders if necessary (and sometimes for a rush fee).
From the copywriter: Ideally, you’ll want to be ahead of the game, so try to give your blog writer at least a month’s advance notice of your needs so they can work you into their schedule.
You might also be wondering…
…why I didn’t include “how much do you charge?” here?
This is an important question, but it’s not necessarily the most important one on this list. While you don’t want to overspend on a blog writer, you also don’t want to skimp and end up with subpar content.
Find out what the writer’s rates are and compare them to their experience level and previous work samples. If they’re charging too little, there’s a good chance they’re inexperienced or don’t produce quality work. If they’re charging too much, they might be out of your price range or not worth the investment.
Ultimately, you should be able to adjust the number of posts you need each month based on your budget and the writer’s fees.
When it comes to outsourcing your blog copywriting, it’s important to choose someone who is a good fit for your brand. By asking these five questions, you’ll be able to narrow down your choices and find the perfect contractor for the job!
Ready to ask us these questions?
ready for more?
We’ve got you covered…and we’ll keep it simple.
Every week, we’ll pop in your inbox with awesome SEO and blogging tips made easy.