If you’re like most female entrepreneurs, you’ve been told that you need to blog. But what they don’t tell you is how often you should be posting.
And that’s because there’s no one-size-fits-all answer.
However, there are some general guidelines you can follow to ensure you’re posting as often as you need to be. Here’s a look at how often you should be posting to your blog, based on your goals.
If You Want to Drive Traffic to Your Website…
If your goal is to drive traffic to your website, then you’ll want to post at least once a week.
But if you want to really see a significant increase in traffic, then you’ll want to post 2-3 times a week. The more content you have, the more likely people are to find your website when they’re Googling about your industry.
If You Want to Increase Engagement with Your Audience…
If your goal is to increase engagement with your audience, then you’ll want to post 2-3 times a week. When you post more frequently, people are more likely to see your content and engage with it.
The key here is to make sure that the content you’re posting is interesting and relevant to your audience. No one wants to read mundane updates about your day-to-day life — unless, of course, your life is really interesting!
If You Want More Leads…
If your goal is to generate more leads, then you’ll want to post 1-2 times a week. The key here is quality over quantity. When people see that you’re consistently putting out high-quality content, they’re more likely to trust you and do business with you.
So take the time to produce well-written and informative blogposts that will help position you as an expert in your industry.
As a female entrepreneur, chances are good that you’ve been told that you need a blog as part of your marketing strategy. But what they don’t always tell you is how often you should be posting new content.
And that’s because there’s no one-size-fits-all answer — it depends on your goals. However, following the general guidelines above can help ensure you’re posting as often as necessary. Use these tips as a starting point for determining how often you should be posting new blog content.
Not sure what to include in your blogposts?
This checklist has you covered. In the Ultimate Blogpost Checklist, you’ll get a step-by-step look at everything you’ll need for each post you create. Use it every time you post to ensure you don’t miss a thing!
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