How to Talk to Your Client About Implementing SEO & Blogging [Plus: A Helpful Sales Script]

Are you a web design or digital marketing agency? Adding SEO and blog services to your list of offerings can help you stay competitive and stand out from the crowd.

But how do you approach the subject with clients who may not be familiar with what Search Engine Optimization or blogging are, why their business needs them, and why they’re important for success?

Read on to learn simple tips for having an informative conversation about SEO and blogging that will clearly explain its value so your client will understand why it’s necessary for them to invest in these services!

How to Talk to Your Client About Implementing SEO

EXPLAIN THE IMPORTANCE OF SEO TO YOUR CLIENT’S DIGITAL MARKETING STRATEGY

You know SEO is crucial to making sure a digital marketing strategy gets the traction it deserves, but does your client?

Here’s how to frame it. Think about it like this: you wouldn’t want to throw a huge, lavish party if you didn’t send out invitations, right? Well, the same goes for your website. You can have the most visually stunning, user-friendly site out there, but if people can’t find it through Google, what’s the point? That’s where SEO comes in.

When your client optimizes their site content and structure, they’ll increase their chances of showing up in search results, which ultimately leads to more organic traffic, leads, and sales. SEO may just be the missing piece that takes your client’s business to the next level.

ENSURE YOUR CLIENT UNDERSTANDS WHY IT’S IMPORTANT TO INVEST IN QUALITY CONTENT

Let’s talk about the two magic words that all website owners should know: quality content. Not only can you not have one without the other, but great content can make or break your client’s website’s success.

Investing in quality content is crucial for those clients looking to stand out from the competition and connect with their target audience. As a marketing professional, it’s essential to help your clients understand the importance of investing in high-quality content that not only captures attention but also drives engagement, builds trust, and ultimately converts visitors into loyal customers.

Quality content showcases a brand’s expertise, demonstrates its commitment to providing value, and enhances its online presence by improving search engine rankings. By effectively communicating these benefits, you can empower your clients to make informed decisions and recognize the long-term value of investing in exceptional content that resonates with their audience and propels their brand forward.

SELL YOUR CLIENT ON REGULAR WEBSITE ANALYTICS PERFORMANCE

Are you ready to take your client’s online success to the next level? It’s time to sell them on the power of regular website analytics performance!

By consistently monitoring and analyzing their website’s performance, your clients can unlock valuable insights that drive growth and boost their bottom line. So, why wait? Emphasize the benefits of staying informed about their website’s metrics, such as understanding visitor behavior, identifying trends, and optimizing content for maximum impact.

Ask your client: Do you want to stay ahead of the competition and make data-driven decisions?

(Of course they do!)

With regular website analytics performance, your clients can fine-tune their strategies and capitalize on opportunities for growth. Remember, knowledge is power — and in the digital world, that power starts with understanding website performance analytics. So, take action today and help your clients embrace the benefits of regular website analytics performance!

4 Practical Tips for Approaching Customers with SEO + Blog Offerings

Are you ready to conquer the SEO and blogging world, but not sure how to approach potential customers? Don’t worry, we’ve got your back.

▷ Always do your research on your target audience so you can tailor your pitch to appeal to their needs. Do your due diligence with existing clients to ensure they’re a good fit for additional services.

▷ Be confident and personable when you reach out to them, just as you would with any sale.

▷ Ensure your digital marketing solutions are clearly explained in a way that anyone can understand, and use real-life examples to illustrate how your strategies will benefit their business. (In other words: try to stay away from geek speak.)

▷ Don’t be afraid to be a little creative. Stand out from the competition by offering unique and customizable packages, or creating a captivating video pitch.

With these practical tips, you’ll be winning over potential customers in no time.

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Digital marketing and web design/development agencies looking to expand their services should consider SEO and blogging services are part of their offerings.

Consider how your clients will benefit — from increased engagement with customers to higher website traffic to quality content to reach potential leads. Provide practical tips on how they can best approach potential customers with a range of digital marketing solutions so they don’t go unnoticed. And when you’re ready, let’s talk about SEO and blog subcontracting options.