Publishing on LinkedIn vs. Your Own Blog: 3 Benefits of Doing Each
If you’re on LinkedIn, you’ve probably seen your connections posting articles there. Maybe you’ve even posted your own.
Since they’ve become so prevalent of late, I’ve been getting a lot of questions from clients about the benefits of posting on LinkedIn versus on your own blog.
I’ll admit that I’ve never posted a LinkedIn article, so I decided to do a little research of my own. Here’s what I found.
3 Benefits of Publishing Content on Your Own Blog
1. You own your content.
Truly and 110%. By that I don’t mean that content you created elsewhere isn’t yours – but you’re not always benefiting fully. It’s not your domain (or URL) and it’s not living on your website (if that’s where your blog lives). On your own blog, however, you can fully control (and also own) the content.
2. You can drive conversions directly.
Whether you have an email newsletter or would prefer to drive readers to a landing page, service offering, or content offer, you’re able to more directly drive users where you want. In addition, you can more efficiently control the type of design associated with your call(s)-to-action.
3. Seriously…you control everything.
To take design a step further, remember that a site like LinkedIn also uses ads and other marketing messages (of their own) to drive users. That means that ads and other calls-to-action that you don’t control will populate around your post. On your own site, you get to choose what is shown and what isn’t.
3 Benefits of Publishing Content on LinkedIn
1. You don’t have to feel the pressure of a “blog.”
One of the biggest benefits of using LinkedIn posts is that you don’t have to feel the pressure of creating regular blog content (which should be at least once a week for your own blog). You can create a LinkedIn article as often as you’d like!
2. You have a built-in user base.
Depending on your LinkedIn connections, you could have quick and easy access to tons of professionals every time you publish new content. If you’re active on LinkedIn, this is a great way to reach people you regularly network and/or do business with.
3. You get immediate SEO benefits.
Depending on the age and trust you’ve built up on your blog or your website, you may have to work a little harder to optimize your blogposts. However, LinkedIn has already established trust with the search engines. Therefore, you won’t have to work quite as hard to be quickly recognized!
Obviously, both your blog and LinkedIn posts offer unique benefits for your content. For most content creators, utilizing both would be beneficial, as long as similar content is repurposed.