Facebook Statistics That Will Remind You That Your Business Needs Facebook Marketing

By Nicki Ong

Facebook isn’t right for every business…but it’s certainly right for a lot of businesses.

Facebook can help you – just like other social media platforms – to get in front of your target audience, start conversations, build relationships, and convert leads. Once you’ve completed these steps and are ready to follow these rules, now it’s time to get online.

Wondering if Facebook is right for you? These statistics should help you find out if it is.

Is Facebook worth it for your business?

First, how about some marketing statistics to show the reach your business could possibly have on Facebook.

There are over 1.59 billion active users on Facebook.
The average American spends over 40 minutes per day on Facebook.
Facebook accounts for an average of 25% of referrals to business websites.
42% of marketers say that Facebook is critical to their business.

Statistics above are from Facebook, Shareaholic, and the State of Inbound Marketing.

Are your target demographics on Facebook?

As we spoken about before, identifying your target audience is the critical first step before doing any marketing. For Facebook, identifying if your target audience is there is the next step.

Here are a few statistics that will help you find out whether Facebook is right for your target audience (and your business).

Gender & Age

The following graph shows the total number of people worldwide who use Facebook.

Location

The following graph shows the locations of the total number of people worldwide who use Facebook.

Income & Education

The following graph shows the income and education level of the total number of people worldwide who use Facebook.

Get more specific targeting with ads

Want to take targeting in Facebook to the next level? Find out if your audience is on Facebook using ads.

Start by creating an ad on Facebook. Go through the process of creating the ad and targeting for your ideal audience using:

Geographic location
Age
Gender
Interests
And so much more!