5 Questions You Should Know the Answers to Before You Talk to A Web Developer [Part II]
Last time we went over the first 3 questions you should know the answers to before talking to a web developer, and here are the final 2!
4. How are you going to add value?
Similar to #2 (creating purpose for your site), it’s essential to create value from your website.
If I’m in your target audience and a visitor to your website, I may not necessarily buy your product or think about purchasing a service from you the first time I visit.
So how are you going to get me to convert into a customer? By adding value.
Whether you offer a monthly email newsletters where I’ll get valuable tips and tricks, or a blog that you regularly post to that gives me additional solutions to problems I may be having, or social media accounts that give me discounts, interesting photos, and other valuable content I would like…adding value is a necessity in order to convert your customers.
And speaking of conversions…
5. How are you going to measure your success?
Creating and optimizing a website is useless unless you measure and track what you’re doing. Then, continue (and expand upon) what’s working and improve (or move on entirely) what’s not.
Without measurement, it’s impossible to tell if your efforts are working. And if you know your revenue is improving thanks the web, it’s impossible to tell which activity is helping.
By coming prepared with not only the metrics that are valuable to your company, but the goals you wish to achieve with your new online presence, your Web Development & Marketing team now has something tangible to use as a measuring tool.
For example, do you want to:
- Sell more products? “I want to improve product sales by 25% over the next year.”
- Increase qualified leads? “I want at least 15 new leads (contact form fill outs) each month.”
- Improve engagement on social media? “I want at least 100 engagements on Facebook every week.”
No matter what the metric and goal, it’s extremely important that your Web team knows and understands the end goal. Then, they’ll be able to implement a strategy that drives potential customers to that goal, as well as measure accordingly.