5 Ways You WON’T Save Money On A Website
There are plenty of ways that it may seem you are saving your business and yourself money when you create your website.
The trouble is – like many things in life – cutting corners isn’t always the best way to save money. Not only that, but we also find clients are improperly educated about what is going to cost money and what won’t when developing a website.
The reality is: unless you’re a web designer/developer, you’re going to have to make an investment in your business’s future with a website. The choices you make along the way are yours and yours alone.
Here are some ways you won’t save money on your website.
1. Building your own website
There is a ton of free website building software out there. A simple Google search will help you find them.
While plenty of do-it-yourselfers out there yearn for building your own sites, it’s not going to save you in the big bucks in the end. And here’s why.
More often than not, a DIY website isn’t going to look as professional as one an expert built for you, nor will you gain all of the SEO and web marketing benefits a pro can help you with. Plus, we end up hearing from a ton of clients who tried it themselves first and weren’t successful. They end up wasting a ton of time trying to save money…then spend it in the long-run.
2. Creating an E-commerce website
The second your website has some sort of E-commerce element, it’s going to mean extra cost for you…so be prepared. That said, when your website has a store, you’ll be able to set yourself apart from your competition.
3. Getting a Website Built on a “Custom” CMS
Many web developers and designers will push you into building your website on a custom Content Management System (CMS).
While there isn’t necessarily a problem, it mean you’re going to be stuck with this system. Plus, you’ll typically be making a much larger investment than an open-sourced CMS like WordPress, Squarespace, and Magento, just to name a few.
4. Over-designing your website
Today’s modern sites follow a simple rule: KISS (Keep It Simple, Stupid).
Over-designed websites help no one but the site owner. Your web visitors want what they want from your site, so don’t over-design or over-complicate your offerings.
5. Working with someone who doesn’t build for branding or usability
There are plenty of fantastic designers out there used to designing for print or another traditional medium.
While these forms of design are valuable, they aren’t meant for the web. So make sure your design/development team is ready to build your website with branding and visitor usability first.