LinkedIn Company Pages: What You Need to Know

By Nicki Ong

LinkedIn has long offered company pages for businesses, but the role they play and what they offer for businesses has changed drastically since the pages’ inception.

Now, here is what you get from your LinkedIn Company Page.

About us

This part is still essentially the same as the Company Page inception. You’re able to include a cover photo, basic description, specialties, website, and more.


Start a post

Originally with Company Pages, you weren’t able to have this capability, but now you can share an update just like on your personal LinkedIn page.

Then, you’ll be able to see the statistics of those who see your posts.

Analytics

You’ll be able to get statistics – similar to Facebook Insights – where you can see:

  • Updates statistics, including reach, impressions, engagement, and more
  • Follower demographics and trends
  • Visitor pageviews and unique views

So what are you waiting for? Do you have your LinkedIn Company Page yet?

By Nicki Ong

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