HubSpot Marketing Grader from Laura Fitton #aoc2013

The Agents of Change Digital Marketing Conference is an annual event put on by brilliant entrepreneur, marketer, zombie killer, and my old boss, Rich Brooks in Portland, Maine. You can follow the conversation by searching #aoc2013 on Twitter or Facebook.

Laura Fitton, one of HubSpot’s finest, spoke at the conference a few weeks ago. While she spoke about Twitter during the conference and mentioned a ton of great points that you can find out by clicking through the presentation below. Laura’s also great, brilliant, and flipping hilarious…so be sure to follow her on Twitter.

While Laura primarily spoke about Twitter at #aoc2013, I want to talk about HubSpot’s Marketing Grader. It’s a great tool for anyone doing any time of online marketing. Let’s get right to it with the major points, shall we?

General Score

When you first run the report, you’ll receive an overall score. Laura mentioned scores of 70+ are totally normal, so we’re happy to have gotten a score of 80!

Blog Score

For your blog, you’ll be scored on complete 6 tasks, including:

1. Set up a blog
2. Set up an RSS feed
3. Link your blog from your homepage
4. Add social sharing buttons to your blog
5. Add social subscription options to your blog
6. Add an email subscription option to your blog

If you have all? Great! If you have a few more to work on? Do so!!

Social Media Score

Next up: social media. Here, HubSpot will grade you on the following factors (even providing you with a handy, dandy checklist!):

• Twitter account set up
• Facebook account set up
• Links to social media accounts from your homepage
• Twitter account break down

SEO Score

When it comes to SEO, HubSpot looks at 3 major points:

• Image alt tags (for some sites, this will be more important than others)
• Use company name in title tags
• Unique page descriptions

Lastly, they’ll provide a very incoming links to your website.

Lead Generation Score

Your blog, social, and SEO are all important, sure. But how about conversions? Lead generation is the next key item that the HubSpot Marketing Grader hones in on. These factors include:

• Landing pages with lead generation forms
• Marketing automation
• Analytics installation

Mobile Score

Last, but certainly not least, mobile. Only two items on your checklist here:

• Use @media queries or a mobile stylesheet
• Add a meta viewport tag

HubSpot Marketing Grader: Worth it?

While I wouldn’t rest all of your marketing efforts on this test, it is one of those great, quick ways to see how your efforts are paying off. Why not try it out?!