As a small business owner, you’ve probably heard about Search Engine Optimization (or SEO), but what is and why do you need it for your small business?
What is SEO?
First things first, let’s get on the same page about what SEO is.
What is Search Engine Optimization?
SEO is everything you can do on and off your website or blog to help it rank higher in the search engines.
SEO is an invaluable part of any online marketing strategy because it helps search engines understand how to rank websites in search results.
Ultimately, Google (and the other search engines) want to match the best result with the searcher’s query.
You can help optimize your website with a variety of best practices, but balancing good usability for search engines and searchers is always going to be your best bet.
4 SEO Small Business Tips for Beginners
Let’s dive into four ways you can make an impact with Search Engine Optimization for your small business.
1. IMPLEMENT THE RIGHT KEYWORDS
If you’re not ranking well for certain keywords, then you won’t be able to reach your potential customers.
To rank for the right keywords, you must first identify what they are. Then, use them as often as possible throughout your site.
5 Tips to Find the Right Keywords for SEO
1️⃣ Brainstorm them: list out everything you think your people are searching for
2️⃣ Ask your ideal audience
3️⃣ FAQs: what are people asking you all the time?
5️⃣ Keyword research tool (like Ubersuggest)
2. GATHER QUALITY BACKLINKS
Google wants to see websites with high-quality, relevant backlinks. (This means that other sites that link to yours.)
Backlinks increase your overall website authority and also mean that you have a lot of authority within your industry.
The more backlinks you have, the more it will help you rank higher in the search engines.
So how do you get these links? Consider these three ways:
1️⃣ Ask people who have influence in your industry to help out by linking to your website
2️⃣ You can build relationships with other websites and offer reciprocal links.
3️⃣ Create guest blogpost content for like blogs in your niche who also attract your audience
3. PRIORITIZE USER EXPERIENCE
If users feel frustrated or confused, they’ll leave your site.
If you’re looking to improve your search engine rankings, focus on user experience first. Search engines are prioritizing good usability, now more than ever.
How to Improve Usability for SEO
1️⃣ Make sure that your site loads quickly
2️⃣ Ensure your site has clear navigation
3️⃣ Be sure to provide easy access to what your visitors want
4. CREATE GREAT CONTENT
Good website design isn’t enough to attract visitors to your site.
To bring in more visitors, you must provide them with something interesting and relevant. This means creating high-quality content that answers questions and solves problems.
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Learn why Search Engine Optimization is what every blogger needs in her back pocket with the top 3 reasons you need it now.
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