How to Create Content that Saves Time & Energy

Does creating content for your business feel time-consuming and energy-draining?

That likely means your content game is out of alignment.

Sure, you love creating your own content, but that doesn’t mean you don’t sometimes feel…

❌ Disconnected from what you’re creating
❌ Exhausted before you even start creating
❌ Forced to create when you don’t want to
❌ Unconfident about what you’re putting out there

Spoiler alert: it doesn’t have to be this way!

In this post, we’ll show you how to create content that saves time and energy.

3 Ways to Create Content that Saves Time & Energy

1. PLAN YOUR CONTENT IN ADVANCE

One of the biggest mistakes you can make when creating content is not planning ahead. Sure, there’s something to being in the moment, going with the flow, or [fill in your favorite laid-back verbiage here].

But, without a plan, you don’t know where you’re headed.

If you feel like you’re not sure what to create for your content or you wait until the last second, you’re likely spend way more time and energy on it than if you’d followed a plan.

Instead, plan your content in advance. Decide on the topics you want to cover for the coming weeks or month and create an outline for each piece of content. You’ll save time because you won’t have to keep coming up with ideas on the fly. Plus, it will help you stay focused while you’re writing so that you can get your point across more effectively.

2. INFUSE YOUR PERSONALITY

If you’re anything like me, you think that creating content for your business needs to feel ultra-professional.

But guess what? That’s not me. (And I’m guessing that’s not you, either.)

The energy was getting sucked out of me every time I created content because it wasn’t me.

In fact, when it comes to creating content, writing in a more conversational tone is often more effective because it sounds more natural and relatable. It also makes your content easier to read and understand, which is vital if you want people to actually consume what you’ve written.

Having trouble with this one? No worries. If you’re not used to writing in a conversational tone, it’s not as hard as it seems. It just takes practice.

How would you explain your content to your best girlfriend? You can also try reading your content out loud to see how it sounds — if it sounds unnatural, chances are it is.

3. REPURPOSE YOUR CONTENT

If you’ve been taught that each of your digital marketing channels needs unique content, think again.

When you create a unique piece of content (a blogpost, for instance), get the most out of what you’ve created by repurposing it for every channel you use.

Not only will you save time, but you’ll certainly save energy by stretching each piece of content to the most it can be.

But that doesn’t mean you have to miss out on creativity: flex your creative muscles by playing around with different ways to repurpose. Whether it’s converting a blogpost into a video or a reel, or pulling out the main points from your podcast into an Instagram carousel, the options are endless!

✨ BONUS: CYCLE SYNC YOUR CONTENT

As a creative female entrepreneur, you already intuitively sense that there are certain times when you feel energetic and ready to create, and other times when you just want to take a long nap.

That’s because, as women, we work on a 28-day cycle, not a 24-hour one.

You can use this to your advantage with content, as you create (and rest, guilt-free) during the right times throughout your female and moon cycle.

Creating quality content doesn’t have to be hard or time-consuming; by following these simple tips — planning ahead, infusing your personality, and repurposing content — you can easily create content that saves time and energy without sacrificing quality or impact.

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