Do you feel drawn to creating a certain type of content, but feel like you “should” be creating on every platform?
First off, let’s get rid of all the “shoulding” around content creation, shall we? That’s a sure fire way to burn out and start resenting your platform(s) of choice.
Start with content you (and your audience) love
If there’s a certain type of content you love, start there.
We’re all drawn to one, so get clear on the type you love. Is it writing? Talking? Interviewing? Which one is your jam? Here are some options:
➡️ Social media
This channel or medium is what I call your content “hub.” As you’ll soon see, this is where all your content begins.
Make sure your audience is on this platform (and wants to connect with you) or content creation will unfortunately be wasted time.
Create consistent content
Then, create consistent content (say that 5 times fast 😜) on that platform. Get really, really comfortable with the content platform and create a habit of creating.
No matter what type of content you choose, consistency is key. Be sure to choose a content schedule that works for you and that you stick to it.
Repurpose your content
After you’ve spent the time to create powerful, valuable content, you probably feel accomplished…as you should!
Then you remember that you have five other channels that you’re active on. 😳
But I have a secret for you…you don’t need to reinvent the wheel.
Repurpose the content from your main “hub” on other channels, and consistently driving potential customers back to the original.
That way, you’re reaching your people on their platform of choice.
Read on to learn how on five different platforms.
5 Ways to Repurpose Content (from just one place!)
If you love to blog like me, your blog is the perfect hub for your content. Not only can you create valuable long-form content on your blog, but you can easily drive visitors to your website.
Use SEO, video, or even a podcast to build content for your blogpost if you have them (but they aren’t necessary!), then repurpose your blog content to social media, an email newsletter, and in groups you’re part of.
Are you a born interviewer or simply love to talk through things? Creating content with podcasts might be perfect for you!
Use SEO and networking to build your podcast (but they aren’t necessary!), then repurpose your podcast content to a blog, social media, video and imagery, an email newsletter, and in groups you’re part of.
3. SOCIAL MEDIA
Do you love social media for your business? And specifically, a certain network? Whether it’s Instagram, Facebook, Twitter, LinkedIn, Tik Tok, or more, social media might be right for you.
Use SEO, video and imagery, and even a podcast to build social media content (but they aren’t necessary!), then repurpose your social media content to a blog, social media, an email newsletter, and in groups you’re part of.
Similar to a podcast, you might love creating video content for your business. Whether it’s simply you talking, presenting, or sharing other video content, you might live for YouTube or Vimeo video content.
Use SEO and a podcast to build video content (but they aren’t necessary!), then repurpose your video content to a blog, social media, an email newsletter, and in groups you’re part of.
Email content is still one of the highest converting marketing channels out there. If you love email, this one’s for you.
Use SEO, video and imagery, a podcast, and your blog to build email content (but they aren’t necessary!), then repurpose your social media content to social media and in groups you’re part of.
If you love to create content for your business, but are overwhelmed at the creation itself (thinking that you need unique content for each channel), think again and follow one of these five options to repurpose your content.
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