You’ve probably heard the term “long tail keywords” if you’ve had any experience with a website in the past few years. But what does it mean?
What are your long tail keywords?
Interested in what long tail searches come up for your website?
Simply go into your Google Analytics and go to Acquisition > All Traffic > Channels > Organic search. Keep scrolling and you’ll find the long tail searches for your website.
In order to do some research for even more keyword opportunities, try using a too like the Google AdWords Keyword Planner to find long tail searches in your niche.
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How to Incorporate the Long Tail
Your blog is one of the best ways to incorporate the long tail keywords that you’re targeting, as you can focus posts on very specific topics and ideas – which is exactly what the long tail is all about.
Experiment with your blog by going at a particular topic from a ton of different angles. For example, with the topic of “autism,” you could write about:
- 8 Ways to Cope With Your Child with Autism
- How to Help Adults with Autism
- Understanding Autism: 10 Things Everyone Should Know
- Pregnancy and Autism: A New Study That Could Change Everything
Now stop sitting around and go after your long tail searches!