seo copyediting mistakes

5 SEO Copyediting Mistakes that Kill Your Content

You already know that SEO copywriting is important for your website and blog…but what about SEO copyediting?

With SEO copyediting, it’s important to be able to go back and edit content with an eye to Search Engine Optimization. You might need to re-optimize for a different set of keywords (since the original set didn’t work well) or better optimize for your original intention.

Either way, SEO copyediting is an important skill since, ultimately, your copy needs to make both search engines and readers happy.

Here are 5 mistakes to watch out for.

Mistake #1: You’re not using keywords properly.

You know that using the same keywords as your audience helps ensure higher rankings for your website.

But if you’re not finding them the right way – or using them the right way, keyword optimization is going to work against you.

HOW TO FIND KEYWORDS

Besides asking your audience directly, keyword research tools are excellent ways to find the best keywords for SEO copyediting.

Try Ubersuggest to get a clear picture of which keywords are getting plenty of searches with little competition. Then, start incorporating them into your pages.

HOW TO IMPLEMENT KEYWORDS

Again, if you’re not using keywords in the right places, your work will be all for naught.

Use the guide below to get clear on where your keywords go.

Learn where to put your SEO keywords for posts or pages

Mistake #2: You’re missing out on internal linking.

Google loves intuitive copy…and so do people.

Don’t miss the opportunity to link from page to page in a way that makes sense. Incorporate keywords where you can, but prioritize usability.

You can SEO copyedit this as you consider your navigation items, calls to action, and links to related pages or posts throughout the copy itself.

Remember, the words you use in a link hold more search engine weight than other copy, so choose them wisely. If you can be more specific than “learn more” or “click here,” do it.

Mistake #3: You’re using poor grammar.

Everyone makes mistakes, but if you’re continuously using poor grammar, your audience is going to take you less seriously.

A big part of SEO copyediting is double-checking for any errors, so go through the content with a fine tooth comb and remove any and all errors you find.

PRO TIP: Put your copy in a Google Doc or use a tool like Grammarly to help locate errors.


DIY Your Search Engine Optimization with the Ultimate SEO Checklist

Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.


Mistake #4: You’re using poor formatting.

Writing for the web is a lot different than other types of writing, like book writing, newspaper or magazine writing, or other kinds of content (email, social media, or even ads).

When it comes to getting readers to stick with you throughout a page of copy (and beyond) online, SEO copyediting is going to be your new BFF.

With it, you’ll follow best practices that will help readers feel immersed in your content and stick with you long-term.

Here are a few tips to follow:

Use headers to your advantage: Call out important ideas and keywords throughout headings on the page. This will also help capture the skimmers to ensure they read the section(s) that mean the most to them.

Use bullets and numbered lists: Who doesn’t love a good list?! Both bullets and numbered lists are great for calling out simple ideas and give readers a sense of what they can expect to learn or get from a page of copy.

Use bold and italic: Don’t underestimate the use of formatting tools to get across meaning. Remember, your audience is reading your words, not listening to them or watching you speak them. A lot can be lost in translation without voice inflection, so use the tools you have to help.

Link when helpful: As we talked about before, linking internally throughout your website just makes sense for good usability. Incorporate links when and where they make sense (and don’t forget to optimize ’em!).

Use a call-to-action: A CTA should show up on every page, no matter what. Do you want the reader to call? fill out a form? buy something? download something? If you’re unclear about the next steps, few people will take the time to figure them out on their own.

Mistake #5: You’re using too little or too much text.

If you’re just skimming the surface, you’ll lose your readers. If you’re going too deep, you’ll also lose.

SEO copyediting is a great opportunity to confirm the context of your content.

Are you editing an About page? You’ll want storytelling to be the main focus of this section.

Are you writing a product description? You’ll want to be short, sweet, and to the point…but also hit the emotional and functional benefits of the product.

Are you writing a blogpost? You’ll want to get super specific an dive deep.

HOW MUCH IS THE RIGHT AMOUNT OF COPY?

▷ Typically, I’ll stick to about 250 – 500 words on a basic webpage.

▷ An ideal length for blogpost copy is more in the 500 – 100+ words ballpark.



ready for more?

We’ve got you covered…and we’ll keep it simple.
Every week, we’ll pop in your inbox with awesome SEO and blogging tips made easy.