If you’re like most female business owners, you know that building links to your website is important.
But what exactly does that mean? And how do you go about doing it?
This guide will give you the answers you need so that you can start building links to your website and improve your online visibility.
What are Links?
Links – historically called “hyperlinks” – are clickable elements (text or images) that take visitors to another webpage or file.
In short, links are a way for people to find your website. The more high-quality, relevant links you have pointing to your website, the higher your website will rank in search engine results pages (SERPs), and the more traffic you’ll get.
There are two types of links: inbound and outbound.
Inbound links are links from other websites to yours, while outbound links are links from your website to other websites. While outbound links can be valuable for visitors, inbound links are really where your overall authority will start to grow.
Why Are Links Important?
Link building and on-page optimization work in tandem for great Search Engine Optimization.
So, incoming links are an important factor in how search engines rank websites. In general, the more high-quality links you have pointing to your website, the higher your website will rank.
This is because links act as “votes” for your website; they show search engines that other websites think your content is valuable and worth linking to.
In addition to helping with search engine rankings, links also help people find your website. For example, if someone sees a link to your website on another website or in a social media post, they can click on the link and be taken directly to your website.
How Do I Build Links?
Now that we’ve answered the question “what are links,” it’s time to move on to “how do I build them?” Here are a five ways to get started:
1️⃣ Reach out to bloggers and ask them to review one of your products or write a post featuring your business. Be sure to include a link back to your website in the blog post.
2️⃣ Reach out to other bloggers to guest blog content. In this scenario, you’ll create the content and they’ll post it. That means one less day they’ll need to create content and a new link (and new exposure) for you.
3️⃣ Get involved with community events or groups like Chambers of Commerce. You can also try submitting articles to local news sites that feature businesses like yours; many of these sites will allow you to include a link back to your own site.
4️⃣ Publish a press release to PRWeb. With a press release that’s newsworthy (you launched your website or blog, you launched a new product or service, you gave money away or donated time to charity, etc.), you’ll get exposure to multiple audiences, as these releases go out to hundreds or thousands of reputable news outlets.
5️⃣ Subscribe to Help a Reporter Out to get immediate access to top-level reporters on major digital sites. These content creators are looking for reputable sources to help support their stories (which they’ll then link to) and that could be you!
Building links is an important part of any digital marketing strategy. By taking the time to build high-quality links from other websites back to yours, you can improve your chances of ranking higher in search engine results pages and driving more traffic back to your site.
Plus, with more people seeing and clicking on links leading back to your business website, you’re bound to increase brand awareness and boost sales in no time!
DIY Your Search Engine Optimization with the Ultimate SEO Checklist
Check, check, check. That’s the sound of you checking off your SEO to-do list. Don’t miss a single opportunity to optimize your website and web presence by leveraging the Ultimate SEO Checklist.
ready for more?
We’ve got you covered…and we’ll keep it simple.
Every week, we’ll pop in your inbox with awesome SEO and blogging tips made easy.