
The Ultimate SEO Checklist: SEO Best Practices for Entrepreneurs, Developers, Marketers & Managers
If you’re in business or work in digital marketing, you already know the power of Search Engine Optimization.
But how do you actually put it into practice?
What do you need to focus on to get the best bang for your buck?
You’ll learn that and more with the Ultimate SEO Checklists; one for each of the following jobs:
▷ Entrepreneurs
▷ Web Designers + Developers
▷ Digital Marketers
▷ Marketing Managers

The Ultimate SEO Checklist for Entrepreneurs
As an entrepreneur, your time is precious. You’re already wearing a million hats and knowing that SEO needs to be another one is exhausting before you even get started.
When it comes to Search Engine Optimization, entrepreneurs need to lay a solid foundation, then focus in on what matters for your customers.
What are they searching for online? How do they like to consume content and engage with businesses?
SEO for Entrepreneurs
Here’s exactly where you need to focus on Search Engine Optimization:
▷ Website Setup: ensure a solid foundation
▷ Technical Website SEO: ensure no technical issues are holding you back
▷ Keyword Research: what’s your audience is searching for?
▷ Keyword Optimization: put keywords in the right spots
▷ Content Marketing Optimization: ensure your SEO efforts are used everywhere
▷ Off Page Optimization: gather links from other sites
▷ Ongoing SEO: watch your SEO data to ensure everything is working

The Ultimate SEO Checklist for Web Designers & Developers
SEO isn’t just for marketers; there are important best practices for both web designers and developers.
In fact, good SEO also means good usability and good accessibility. That’s a win-win for everyone!
SEO for Web Designers & Developers
Here’s exactly where you need to focus on Search Engine Optimization:
▷ Design for SEO: set a solid design foundation
▷ Structural Setup for SEO: ensure an optimized site structure
▷ Develop for SEO: use SEO best practices throughout development
▷ Post-Launch for SEO: once a website is launched, you’re not done yet!

The Ultimate SEO Checklist for Digital Marketers
SEO best practices don’t have to start and end on your website; they can be used across your digital marketing efforts for yourself or your clients.
From social media to emails to videos, Search Engine Optimization can be used (almost) everywhere to create a more visible online presence.
SEO for Digital Marketers
Here’s exactly where you need to focus on Search Engine Optimization:
▷ Structural Setup for SEO: ensure an optimized site structure
▷ SEO Installation: ensure you have all the right tools in place
▷ Check SEO Data: perform a mini-audit on the site
▷ Keyword Research: what’s your audience is searching for?
▷ Keyword Optimization: put keywords in the right spots
▷ Content Marketing Optimization: ensure your SEO efforts are used everywhere
▷ Ongoing SEO: watch your SEO data to ensure everything is working

The Ultimate SEO Checklist for Marketing & Project Managers
You’re managing the project or the team, but you still need to understand good SEO best practices.
SEO for Marketing & Project Managers
Here’s exactly where you need to focus on Search Engine Optimization:
▷ Design + Development for SEO: manage the website build for a strong foundation
▷ Check Installation: ensure you have all the right tools in place
▷ Keyword + Content Optimization: put keywords in the right spots
▷ Off Page Optimization: gather links from other sites
▷ Ongoing SEO: watch your SEO data to ensure everything is working

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