7 Blogpost Mistakes to Avoid

You already know that blogging is an effective way to promote yourself and your business. But there are many things that can go wrong along the way.

In this post, we’ll talk about the pitfalls to avoid so you can write better content.

7 Blog Posting Mistakes to Avoid

Before you get started on your blog, there are a few mistakes you need to avoid. Here are the seven most common blogging mistakes.

1. You’re focused on sales.

Yes, your blog is ultimately a marketing tool for your business. But if you’re outright salesy in your posts, you’ll never get the engagement you’re looking for.

The best rule of thumb? For every three non-salesy, resourceful posts you create, go ahead and create one that’s more on the nose (like “5 Reasons You Can’t Live Without [Product]”).

2. You’re writing for everyone.

Before you start writing, you need to know who you’re writing for. Who is your target audience? What are their interests? What are their pain points?

Once you know who you’re writing for, you can create content that appeals to them and helps them solve their problems. And since you know who your audience is….

3. You’re writing irrelevant topics.

A good blog post should be informative and interesting…not for you, but for your audience. This means that you need to choose topics that will interest your readers.

It feels like it should go without saying, but many businesses focus on themselves or what they find interesting, rather than what will ultimately attract the right audience.

4. You’re posting inconsistently.

One of the biggest mistakes bloggers make is not posting regularly. If you want to grow your audience, you need to be posting fresh content on a regular basis.

How often should you post? That depends on your goals and your audience, but as a general rule of thumb, aim for at least once a week.

5. You’re not promoting your posts.

Once you’ve written a great post, don’t just sit back and wait for people to find it. You need to promote your content if you want it to be seen by as many people as possible.

There are a number of ways to promote your posts, including social media, email marketing, and guest blogging.

6. You’re not engaging your audience.

If someone takes the time to leave a comment on your blog or on social media, make sure you respond!

Engaging with your audience is a great way to build relationships and keep people coming back for more. Plus, responding to comments also shows that you value your readers’ opinions and that you’re open to feedback.

7. You’re giving up too soon.

Blogging takes time, energy, and effort — there’s no getting around that fact. However, too many people give up before they ever see any results.

If you’re serious about growing your business with a blog, be prepared to stick with it for the long haul. It takes time to build an audience, but if you keep at it, eventually people will start taking notice.


If you’re thinking about starting a blog for your business but aren’t sure where to start, avoid making these seven common mistakes!

By taking the time to provide valuable content, define your target audience and create for them, posting regularly, promoting your content, engaging with your readership, and staying the course even when things get tough – you’ll set yourself up for blogging success in no time at all!

ultimate blogpost checklist
Not sure what to include in your blogposts?

This checklist has you covered. In the Ultimate Blogpost Checklist, you’ll get a step-by-step look at everything you’ll need for each post you create. Use it every time you post to ensure you don’t miss a thing!


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