There’s no doubt that blogging is one of the most effective ways to build an online presence for yourself and your business.

But why?

Why is your blog so much more than just a place to “toot” your own horn?

5 No-Nonsense Reasons You Should Start Blogging

Blogging is a great way to provide incredible value for your niche, attract them to your website, and ultimately build powerful relationships.

1. CREATE VALUABLE CONTENT

There’s no better long-form content than a blog to share helpful and valuable information for your potential (and existing) customers.

From FAQs to how to’s, you’ll be able to provide searchers with the exact questions they’re already asking online. (Remember that if your leads are asking questions, you better believe others are Googling it.)

You’ll establish your expertise, create value, and ultimately gain more search engine visitors with your blog.

2. INCREASE TRAFFIC

Having trouble getting found online (especially in the search engines)? Blogging is your answer.

Using Search Engine Optimization, your blog will be able to target specific, long-tail keywords that attract searchers.

Your blog is the perfect addition to your website, as the non-salesy posts add value, then voila! Readers are already on your site, where they can find out more about what you offer once they’re ready.

3. BUILD RELATIONSHIPS WITH READERS

Ever heard the old marketing rule that it takes 7+ touchpoints or interactions with potential customers before they actually become customers?

Your blog is the perfect way to start creating those relationships and build in those interactions. Not only can your blog be a great way to share relatable content, but it’s also an incredible way to build trust and credibility too.

What’s more, if you can entice a reader to sign up for your email newsletter and get regular updates from you (including your latest blogposts), you’re one step closer to gaining more raving fans.

Plus, your blog (and your email list) act in conjunction as powerful marketing tools to start the conversation with leads. With your blog, you can turn comments on or push visitors to interact on social media. With your email, you can invite them to reply back and start a conversation.

4. GENERATE LEADS

Once you get readers to sign up for a freebie in exchange for an email address, you’ll be able to start building that relationship.

From there, there’s no doubt that you’ll quickly build leads as readers reach out for more information, share your content with friends and family, and more.

And, of course, more leads inevitably leads to…

5. GROW YOUR BUSINESS

By creating consistent, organic content, you’ll start to see how blogging will grow your audience, attract more visitors, grow those relationships and build leads, then finally: contribute to more sales.

With potential clients who are engaged and interested in your valuable content, it’s only a matter of time until they’re ready to invest in your products or services.

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