Are Blogs Still Relevant in 2023?
The following guest blogpost is brought to you by Britt Reber from Growing Your Traffic. Read on to learn more about Britt!
In the ever-evolving digital world, it can be difficult to tell which tools and techniques are still considered useful. One such technique that’s been a mainstay for content creators over the years is blogging. But with changes in technology and consumer habits, many have wondered, are blogs still relevant in 2023?
This is a question that tends to plague content creators everywhere year after year. Is it really still worth our time and energy to keep creating blog content, or should we focus our attention elsewhere?
The answer may surprise you!
According to recent studies, blogs are still very much relevant and they play an important role in the digital landscape—perhaps now more than ever. In fact, a recent survey shows that 80% of surveyed bloggers report that their blog delivers results and is still just as effective as ever.
This is great news for content creators! Blogging still offers a powerful way to engage with your audience, tell stories, and share information in an interesting and easily accessible format. Plus, when done right, blogging can also help boost SEO initiatives and drive organic traffic to your website.
All of this adds up to the fact that blogging remains a vital part of any digital marketing strategy in the present day.
In this blog post, we examine the evidence and look at why blog content remains an important part of any digital marketing strategy this year.
Do People Still Read Blogs?
The answer to this question is a resounding yes — but also a no!
The personal blogging type where you read other people’s thoughts, opinions, and life events have been slowly dying out for years, and it’s safe to say that these types of blog posts rarely (if ever) get read anymore.
However, the “influencer” type of blogging, or lifestyle blog content, has replaced the traditional “personal diary” type of blogging for many individuals. This type of content, however, is not always enough to keep audiences interested.
Instead, readers tend to be interested in blog posts that offer the following:
- Quick answers to their questions
- A connection with like-minded individuals
- Information from experts, influencers, thought leaders, etc. within a particular niche
- Relevant news or updates
- Recommendations or reviews on products and services
Essentially, readers are not just interested in reading — they’re interested in reading high-quality content that offers them something valuable for their daily lives.
When blog content is well-written, comprehensive, and offers real value to readers, it’s easy to keep your audience engaged and coming back to read more.
And if that’s not enough to convince you that blogging is still relevant, recent stats report:
That’s a pretty huge audience, considering there are over 5 billion internet users around the globe!
Top 5 Reasons Why Blogging is Still Relevant
Here are the 5 biggest reasons why blogging is still relevant in 2023:
1. Blogging Drives Traffic to Your Website
Blogging is an effective way to drive traffic to your website or blog for several reasons. Like we mentioned earlier, posting regular, high-quality content helps you build an audience of loyal readers and potential customers.
Plus, with well-crafted and optimized content, you can attract the attention of search engines like Google and ensure that your website appears high in relevant search queries.
By creating engaging content, you can also encourage readers to share your posts on social media. This can help you further increase website traffic which can help you reach even more potential customers.
2. Blogging Develops Better Customer Relationships
Aside from bringing you more website traffic, blogging is also an invaluable tool for developing better customer relationships.
Simply put, blogs allow you to provide more information about your products or services to your customers and clients. By regularly providing readers with quality content, you can establish yourself as a trusted source of information, advice, or entertainment. This will help to create and foster strong relationships between your business or organization and potential consumers.
Through blogging, you can share knowledge and insights, engage in conversations with readers, address customer service issues quickly and efficiently, respond to feedback from customers, and keep customers up-to-date with any news or promotions from your company.
With an effective blog content strategy in place, it’s easy to cultivate long-term relationships with your customers. Plus, with blog articles, your audience can view content about your business from any device, on their own time, and at whatever pace is most convenient for them.
3. Blogging Helps Generate Leads + Sales
Blogging is also a great way to get people interested in your brand and generate leads for your business. And, if you offer valuable and shareable content as part of your blogging strategy, it can be even more successful!
Here are just some of the ways blog content can help with lead generation:
- Blogging connects you to your target market.
- It can lead to a loyal customer base full of people who know, like, and trust your brand.
- With the right calls-to-action and incentives, blogs can help increase your revenue.
- Having a current blog leads to increased brand awareness, which can also increase your bottom line.
4. Blogging Drives Long-Term Results
Perhaps one of the biggest reasons to have a blog in 2023 is that blogging can provide incredible long-term results for businesses. This is because, over time, a blog post can continue to draw in new readers from organic search engine results, ensuring that your audience continues to grow while generating leads for your business.
Quality content on your blog can also bring visitors back again and again as an ongoing source of engagement. In fact, bloggers who consistently create valuable content are likely to attract loyal followers. These individuals may become lifetime customers of your business, and the content you share with them can help you build long term and lucrative customer relationships.
A blog is also a great marketing tool because it’s easy to create and maintain with low overhead costs. Through blogging, your website has a chance to show up in search engine results pages (SERPs) without spending a dime on ads. Besides, ads are often ignored by users or even blocked by online ad blockers, whereas organic search results are usually highly trusted by readers and never blocked by software.
With these points in mind, it’s no secret that blogging can help you grow your business. It might be hard work to post content on your website consistently, but the benefits are well worth it in terms of increased traffic to your site and long-term success for your brand.
5. Blogging is Here to Stay
Blogs are constantly evolving and there’s no telling what will happen next with them. However, one thing is for sure — blogs are here to stay for the long run.
At its core, blogging is about creating meaningful connections and cultivating relationships with potential customers or readers — two things that are essential for any business to succeed in the modern digital age.
While blogs may have started out as diary-like logs, they eventually developed into more of an online reference center where people can share information they find interesting, helpful, or even entertaining. Despite the changes that have taken place with blogs since the early days of the internet, this form of digital content seems to always find a way to stay relevant.
Therefore, it’s clear that blogging is here to stay as an important marketing and communication platform for businesses and individuals alike.
So, Are Blogs Still Relevant in 2023?
The short answer to this question is: absolutely!
In fact, we believe that blogging will become even more important in the coming years as businesses strive to create more genuine connections with their customers.
Yes, people do still read blogs (like what you’re doing now!), and for good reason. There are countless benefits to blogging, from establishing yourself as an expert in your field to driving traffic to your website.
If you’re considering starting a blog in 2023, you’re definitely not too late. Now is as good a time as ever to add blog articles to your content marketing strategy.
Do you currently use blog content to grow your business?
Not sure what to include in your blogposts?
This checklist has you covered. In the Ultimate Blogpost Checklist, you’ll get a step-by-step look at everything you’ll need for each post you create. Use it every time you post to ensure you don’t miss a thing!
BY BRITT REBER
Britt Reber has 10+ years of digital marketing experience, and she’s been a successful blogger since 2013. Now she helps business owners earn more money by getting discovered online through the power of search engine optimization (SEO).
She has proven strategies & frameworks for growing website traffic with SEO, including using powerful backlink strategies and optimized content to rank websites on the first page of Google. For the business owners that would rather learn how to do their own marketing, Britt also provides trainings on digital marketing as well as private 1-on-1 mentorship.
Whether she’s leading the team or training her incredible community, Britt absolutely loves helping entrepreneurs create thriving online businesses! You can connect with her through her website, Growing Your Traffic.
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