How to Ensure Your Team is Handling Your SEO (for Free Organic Traffic)

As a CEO, you know all too well the importance of having good SEO for your website and digital presence — it can make or break your success on Google.

You also know how expensive it can be to hire an agency to manage this crucial component of your business.

Thankfully, there’s an alternative: working with the team you already have in place to generate free organic traffic! With the right strategies in place, you can create content that will naturally attract visitors to your website and boost your rankings with search engines like Google.

In this post, we’ll look at some helpful steps on how to ensure that your team is handling SEO correctly so that you get free organic web traffic without breaking the bank.

What is SEO and why is it important for free organic traffic?

First things first: let’s get on the same page about what SEO is and why it’s important for free organic traffic.

Having a website is one thing, but making sure your potential customers can easily find you is a whole other ball game. That’s where the term SEO comes into play.

You’ve likely heard of SEO — or Search Engine Optimization — and it refers to the practice of optimizing a website to rank higher on search engine results pages.

But why is this important? Simply put: ranking higher on search engines means more visibility and more traffic, specifically free organic traffic. In other words, you won’t have to pay for ads to bring in visitors to your website.

By understanding SEO and having your team implement it into your website’s strategy, you can drive organic traffic to your website and ultimately boost your business’s online presence.

5 Ways to Ensure Your Team is Handling Your SEO (for Free Organic Traffic)

1. Identify the right keywords related to your business

One of the most important aspects of building that presence is using the right keywords — or the actual words or phrases that customers are typing into a search engine when they’re looking for something.

As a business owner, it’s essential to identify the keywords that potential customers are using to find businesses like yours and to incorporate those keywords into your website, blogposts, and other online content. By doing so, you’ll improve your search engine rankings and make it easier for people to find your business online.

That said, identifying the right keywords can be a challenge. That’s why it’s important to do your research and use the right tools to identify the most relevant and effective keywords for your business.

How Your Team Can Help

Ask a team member to take charge of keyword research, using a tool like Ubersuggest.

2. Design a content strategy that incorporates relevant keywords

A successful content strategy is one that understands the importance of incorporating relevant keywords throughout the content, like blogposts, podcasts, videos, and social media.

Choosing the right keywords ensures your content can rank higher on search engine results pages, ultimately driving more traffic to your website.

But here’s the trick: you can’t simply stuff keywords throughout your content. Instead, your keyword strategy should be thoughtful, strategic, and aligned with your overall business goals. This means identifying the keywords that your target audience is searching for and weaving them seamlessly into your content.

By doing so, you’ll not only boost your visibility on search engines, but you’ll also create content that resonates with your audience and helps them find the answers they’re looking for.

How Your Team Can Help

Create a strategic process for your team to follow; including tracking potential keyword opportunities, managing a content calendar, creating the content on your behalf, and repurposing as necessary.

3. Monitor your competition’s SEO strategies to stay ahead of the game

I’m a big fan of staying in your own lane, but there’s something to be said for getting inspiration and ideas from similar businesses (even those who aren’t direct competitors).

For instance, I’ll get ideas for great content from leaders in the social media consulting space. They aren’t competitors, but we both create content for clients.

By keeping an eye on your competitors and their SEO strategies, you can gain valuable insights into the latest trends and techniques in the industry and can stay ahead of the game. Knowing what your competitors are doing can also help you identify gaps in your own strategy and make the necessary adjustments to optimize your website and content for search engines.

Additionally, as I mentioned, monitoring your competitors’ activity can inspire new ideas and approaches that can help you stand out from the crowd and capture the attention of your target audience. So, don’t be afraid to track your competitors’ moves – it may just be the key to unlocking your own success.

How Your Team Can Help

Consider using a competitor comparison tracking tool for SEO, like Moz or Ubersuggest. Your team can monitor the tool and let you know if/when any insights arise.

4. Learn about tools that can help you track website performance and position in search engines

How are you currently tracking your SEO data? If you’re curious about how well your website is performing and where it stands in search engine rankings, look no further than free Google Tools.

Between Google Analytics and Search Console, you’ll have a powerhouse data system that you can get real value from. Most importantly? You’ll learn what is actually working…and what isn’t.

With Analytics, you can gather valuable data on website traffic and user behavior, allowing you to make informed decisions about improving your online presence. Meanwhile, Search Console allows you to monitor how your website ranks in search results and identify any potential issues that could be holding it back.

By utilizing these powerful tools, you can take control of your website’s performance and position in search engines.

How Your Team Can Help

Incorporate SOPs and a monthly task for your team to review your SEO data and report major takeaways.

5. Invest in an SEO training program for your team members to ensure they are up to date with best practices

It’s not just about understanding the basics; search engine algorithms are ever-changing, and keeping up with best practices can be a daunting task. An SEO training program will ensure your team stays up to date with the latest methods for optimizing your website, increasing your visibility in search results, and ultimately, driving more traffic to your site.

You don’t have time to implement SEO yourself (whether you care to or not), so with this knowledge, your team will be equipped to make informed decisions that will help your organization gain a competitive edge.

Investing in an SEO training program is a no-brainer for any organization that is serious about growing its online presence and staying ahead of the competition.

How Our Team Can Help

Don’t have the time, energy, or knowhow to train your team in SEO? simple sprout can help!

Simply fill out the form below and our team will be in touch about next steps!

Your business is already bringing in revenue; now it’s time to put free organic traffic to work for you. By using your team to implement SEO, you’ll be able to get even more bang for your buck.

Follow the 5 ways above to ensure steps are taken each and every month to watch your Google rankings, traffic, and ultimately, conversions, grow!

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