7 SEO Blogging Strategies to Boost Engagement

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When it comes to your blog, SEO really is a no-brainer.

Search engine optimization will help you hone in on the right keywords to attract your ideal audience and help your blogposts rank even higher.

Additionally, simply by creating regular content on your blog, you’ll be that much more likely to be found through the search engines. You’ll create multiple opportunities to be found on Google and you’ll be more likely to gather relevant incoming links.

So how do you create engagement on your blog? A place where your readers are likely to come back time and time again? Here are seven ways to do it.

1. Write About Topics That Interest You

If you’re writing about topics that interest you, you’ll naturally find yourself more engaged with what you write. Plus, it’s also easier to keep readers interested when you’re passionate about your topic.

Think about this another way: more than likely, you’re writing content for your past self. You’ve solved a problem, learned something, studied something, etc. and now you’re ready to share it with the world. There’s little doubt you’re interested in the topic.

2. Create an Interesting Title

I’ll be shouting “it’s all about the blogpost title!” until the day I die.

Seriously, writing a great title or headline is where it’s at. And if you’re looking for more blog engagement, try creating interesting titles.

Titles should be short and concise, yet descriptive enough to grab attention. They should also contain keywords that relate to what’s inside the post.

So if you’re missing out on any one of those factors, go back and rewrite the title (a few times if you need to!).

Want better SEO rankings for your blog?

Your blogpost titles can help you get them. 

Your blogpost title is about 50% of your battle when it comes to both optimizing your blogpost and enticing searchers to click on it.  

That’s the power of the title. 

3. Be Unique

It should go without saying that every blogpost you write should be unique. Sure, you’ll be influenced by what you’re reading and consuming, but ultimately, your posts should have words and thoughts that come directly from you.

A lot of my clients like to quote other posts or articles and I always say “that’s great!” and then “but what’s your take?”

It’s perfectly acceptable to quote another blogger (and give him or her proper credit), but it’s important to add your own .02 too.

4. Talk About Tough Topics

A lot of content out there that gets shared often isn’t talking about sunshine and rainbows 24/7.

The blogs that get engaged with are taking on the tough topics or taking an unpopular view on a subject.

How can you use that for your own blog? Can you take a negative view instead of the positive? Can you show some personality by being a little sarcastic? Can you talk about one of your viewpoints that’s traditionally unpopular in your niche?

5. Add Images

Seems like another no brainer, right? You’d be surprised how many blogposts we see that miss out on incorporating solid imagery to prove a point.

Adding images to your posts will certainly help them stand out from other blogs. It will also make your posts easier to read because readers will stay engaged throughout the post with fantastic imagery.

Plus, using alt tags on your images will not only ensure you’re not only promoting good accessibility, it will also help with your image optimization for image search on the search engines.

Pro Tip

For an easy solution for imagery, check out Canva. While you may have seen some images elsewhere, take some time to look around to find really powerful non-stock-feeling stock photography.

6. Link to Related Posts

Another way to increase engagement is to link out to related posts. This helps readers find more information about topics they’re interested in.

You can do this by linking to another post on your site or even by sharing an external resource when the situation calls for it.

Once you’ve been blogging for a little while, there’s no doubt that you’ve written a fair amount of content. Instead of reinventing the wheel every time you mention a keyword or topic, simply link to the post where you go in depth about it.

7. Include a Call to Action

One of the easiest ways to encourage readers to share your posts is to include a call to action at the end of each post. After you’ve shared powerful, informational content, a clear call to action will help them feel motivated to share your content with others, contact you, download your freebie, etc.

Remember: readers aren’t going to necessarily hunt around for the next action step. At the end of your blogpost, you need to tell them.

Should they purchase your amazing product or digital download? Should they email or call you for more information about your service? Should they purchase the recommended affiliate product or service you love?

✨ 2 BONUS NON-SEO BLOGGING STRATEGIES TO INCREASE ENGAGEMENT ✨

8. Follow Up With Email

Another great call to action? Email.

The more you grow your email list, the more your existing readers will be able to engage and keep up with your blogposts. After all, in most cases, readers aren’t going to return back to your blog on their own.

Simply offer a freebie that your niche will love in exchange for an email address. That way, you can stay in touch.

Then, every time you publish a new blogpost, email your list and let them know!

Bonus: email still has one of the highest conversion rates out of any digital marketing tactic out there.

Pro Tip

ConvertKit is my go-to for all things landing pages, email marketing, and now…sales! The best part? ConvertKit makes everything easy and user-friendly…no need to know any code!

9. Engage Through Social Media

In many cases, blog comment sections become a stomping ground for every spambot in sight, so it’s no wonder so many bloggers choose to turn off comments.

However, your social media accounts are the perfect place to engage with your audience. Just like email, be sure to share your blogpost to your social media profiles every time you publish a new post.

Then, get the conversation started on social!


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