What Are Long Tail Keywords? (Plus: How to Use Them)

If you’ve read anything about SEO, you’ve probably heard the term “long tail keywords.”

That might seem confusing. What’s the difference between regular keywords and long tail keywords? And why are long tail keywords so important?

Let’s dive in.

When you’re doing keyword research, you might notice that your long tail keywords aren’t getting as much search volume as other, more general keywords.

Sure, fewer people are searching for long tail keywords and, even though they aren’t as popular, when used in conjunction with other search terms, they can bring in lots of targeted traffic.

Plus: long tail keyword searchers tend to be more educated, ready to buy in some cases, and more clear on what they need.

Why do long tail keywords matter?

If you want to rank higher in the search engines, long tail keywords are a great way to do it!

Why? Because with less searches (and often less competition), you’ll be going after the low hanging fruit.

Additionally, long tail keywords tend to be so specific that they’re perfect for optimizing your blog and driving traffic to your posts.

How does long tail strategy work?

The long tail keyword strategy is based on the idea that people use search engines to find very specific answers to questions.

So, when someone searches, they might type in “how do I…?” or “what does…?” into Google. These two phrases are examples of long tail keywords you can use to optimize your blog.

How can I find long tail keywords?

To find long tail keywords, start by looking at what people are searching for online. You can do this by using tools like Google Trends and Google Insights.

Then, move to a keyword research tool, like Ubersuggest or Google Ads Keyword Planner. These are incredible tools for unlocking keywords you never would’ve thought to target. Simply start searching for a keyword idea and you’ll quickly get variations and more ideas.

Don’t forget to consider the FAQs you get all the time for easy inspiration to get started.

How should I use long tail keywords?

Once you’ve found some good long tail keywords, start incorporating them in your website or blogposts. They should go in your titles, as well as through the alt text, links, and copy.

But that’s not it.

If you’re writing an e-book, you might even consider creating a list of these keywords at the end of each chapter. You can also include long tail keywords in other types of copy, like your social media content.

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