If you’ve ever been on the receiving end of a Google search, you know that the heat can be unbearable.
Anyone who’s spent more than two seconds on the first page knows that good SEO copywriting is essential to survival.
But what exactly is good SEO copywriting?
In short, it’s writing that:
a) is keyword-rich,
b) is optimized for search engines, and
c) gets clicks.
What is SEO Copywriting?
Sounds simple enough, right? Unfortunately, not all copywriters are created equal.
In fact, many are just winging it. And when it comes to your business’s survival, you can’t afford to leave anything to chance.
So how can you tell if a copywriter really knows her stuff? Here are three rockstar qualities to look for.
1. They Know How to Do Keyword Research
Keyword research is the process of finding and using words and phrases that people are actually searching for online.
It sounds easy enough, but it’s actually quite tricky. That’s because people don’t always use the same words to describe the same thing.
For example, someone might search for “comfortable shoes” while someone else might search for “shoes that don’t hurt.”
A good copywriter will know how to find the right keywords and use them throughout your website and blog posts to make sure you’re being seen by as many people as possible.
2. They Know How to Optimize Web Content for Search Engines
SEO — or Search Engine Optimization — is the process of making your website and its content more visible and relevant to search engines like Google and Bing.
The goal is to rank higher in search results so that more people will see your site and ultimately click through to learn more about what you have to offer.
3. They Know How To Write Copy That Converts
Writing copy that converts simply means writing copy that gets people to take action — whether that’s subscribing to your newsletter, signing up for your free e-book, or making a purchase.
Good copywriters know how to craft persuasive headlines and write compelling body copy that speaks directly to your audience’s needs and desires.
They also know how important it is to include a call-to-action (CTA) so that people know exactly what they should do next.
When it comes to choosing a copywriter, don’t leave anything to chance. Make sure they have experience with keyword research, SEO, and writing copy that converts. And if they can do all three of those things? You’re on your way to survival…of the fittest!
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