The Simple Guide to SEO for Entrepreneurs

You’re a savvy business owner, and you know that Search Engine Optimization is important for driving traffic to your website.

But the world of SEO can feel daunting, especially if you’re just getting started.

Never fear! This guide will give you the basics of what you need to know to get started with SEO for your business website.

SEO Basics: What is it and why does it matter?

SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your online visibility.

This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.

Let’s break down why SEO is so important.

There are only 10 spots — that’s right, just 10 — on a Google search page. Ask yourself: when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results?

Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

That first page is incredibly valuable real estate — and that’s why good SEO is so important. If you want people to find your website, you need to make sure it appears on that coveted first page of Google search results.

For those who in the room who love stats, here’s what this looks like:

The top 3 Google search results get 54.4% of all clicks.

Source: Backlinko

How Does SEO Work?

The magic of SEO occurs when you combine the art of content using a data-driven approach. These ingredients include:

KEYWORDS

Think about the words that potential customers might type into Google when searching for businesses like yours.

For example, if you own a pet groomer in Los Angeles, some relevant keywords might be “la pet groomer,” “los angeles dog groomer,” or “la cat groomer.”

BACKLINKS

Consider how you can acquire more relevant incoming links from other websites that link back to yours.

When done correctly, backlinks signal to Google that your site is popular and trustworthy — two qualities that will help improve your authority and search ranking.

CONTENT

From blogposts to images to videos, content is what helps potential customers understand what services or products you offer — and whether they want to buy them from you! That’s why it’s important to make sure your content is not only optimized, but well-written and informative.

By including all of these elements on your website (in addition to making sure your site is designed well and easy to navigate), you’ll be well on your way to boosting your search engine ranking—and driving more traffic (and customers!) to your site.

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As a savvy business owner, you know that SEO is important for driving traffic to your website. But the world of SEO can feel daunting, especially if you’re just getting started.

This guide has given you the basics of what you need to know about SEO, so that you can start optimizing your site and boosting your traffic today!

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