7 SEO Tips for Bloggers: How to Rank Higher in Google with Your Blog

You just hit “publish” on your blogpost and that means that the visitors will just start pouring in, right?

Think again.

If your blogposts aren’t optimized for the search engines, you’re missing out on a big opportunity to attract visitors.

It’s no secret that your blog needs SEO, but how can bloggers start implementing Search Engine Optimization in their posts?

Read on to learn seven way to optimize your blogposts.

1. Create powerful blogpost titles

One of the easiest ways to boost your SEO is add keywords your audience is searching for to your blogpost title.

It’s also one of the most effective strategies because it tells Google exactly what your post is about. For instance, if you’re writing an article about “How to Make Money Online,” your title should include that keyword phrase.

Additionally, make sure you title it with a unique keyword phrase that helps it stand out from all the other similar posts out there.

Then, don’t forget to incorporate descriptive words to help readers understand exactly what’s inside. Numbered lists or “how to” posts perform well because visitors know exactly what they’ll walk away with.

Learn why your blogposts are all about the title

2. Include keywords in post headings

Your blogpost title isn’t the only place you’ll want to include your keywords.

Make sure to use headings to break up your text into sections. This will not only help Google index your pages more effectively, it will also help readers who are scanning your content.

What’s more: you’ll want to include your top keywords in each heading, when and where it’s possible!

3. Use image alt tags

Alt tags – or alternative text – is how both search engines and screen readers understand what images are.

Simply describe your image in a short phrase (using keywords, if possible!) for each and every image in your blogpost.

Not only will this help with accessibility for seeing impaired visitors, but you’ll also have the opportunity to rank for image search in Google.

Learn how to use alt tags

4. Write unique, original content

If you want to improve your SEO, you’ll need to write unique, original content. Though it should go without saying, you also want to make sure that your content is well written and easy to understand.

Focus on writing unique, informative, and helpful posts that answer questions readers might have. Plus, use keywords throughout your post so that the search engines know exactly what your post is about.

5. Create an XML sitemap

Since blogging creates regular content, you’ll need an easy way to communicate with Google about all your new pages. The sitemap is the best way to do it!

By using a tool like Yoast SEO (if you’re on WordPress) or dynamically creating your sitemap on another Content Management System, you’ll have an up-to-date list of all the pages on your website or blog.

Then, don’t forget to submit the sitemap link in your Google Search Console account!

Learn how to create + submit your sitemap

6. Get more relevant incoming links

If you’re looking for ways to improve your SEO, another great way to rank higher is to attract more relevant incoming links to your site.

To be clear, this doesn’t mean linking to other websites, it means getting more links from other websites.

When another website has built up trust and authority with search engines, they pass a bit of that to you in a link. A link shows they trust you and that Google should trust you, too.

Get more incoming links by ensuring you have a link from any association or directory you belong to, creating guest blog content for other blogs, and becoming an expert quote from a tool like Help a Reporter Out.

7. Include schema markup

Adding schema markup to your site helps search engines understand what each section of your website is about. It also makes it easier for users to find relevant content on your site.

Schema markup can get a little technical, so be sure to take your time and learn about the different types.

Use this great resource to create schema markup

Ready to optimize your blog?

It’s pointless to blog without SEO.

If your blog isn’t showing up in the search engines or you’re not getting the traffic or rankings you know you’re capable of, this step-by-step course is for you.

This course proves that you shouldn’t even think about blogging unless you’re going to optimize it for the search engines.

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