How to Use SEO + Blogging Instead of Buying Ads
Have you ever felt overwhelmed by the thought of having to pay for ads and still not knowing if your customers will find you?
You’re not alone. Many entrepreneurs have struggled with this same problem and have found that SEO and blogging are a great recipe for successful digital marketing.
Let’s take a look at how SEO and blogging can help grow your business!
For entrepreneurs who want their businesses to stand out in the digital world without breaking the bank, SEO and blogging are essential strategies. When used together strategically, these two powerful tools can create an effective platform for businesses to be seen by potential customers while saving money in the long run compared to traditional advertising methods.
So if you’re ready to get started growing your business digitally, start optimizing today!
SEO vs. Ads
You want to grow your business. You’ve heard that the best way to do that is to get more eyes on your product or service, so you’re ready to shell out some cash for some ads.
But before you do, consider this: you can grow your business just as effectively — if not more so — by using SEO and blogging instead of buying ads. Here’s how:
The first thing you need to know is that SEO (Search Engine Optimization) and ads are two completely different beasts.
SEO is the process of making your website and content more visible and accessible to search engines like Google. The goal is to rank higher in search results so that people who are looking for what you have to offer will see your site first.
Ads, on the other hand, are paid placements — you pay Google or another platform to show your ad on their site or in their search results.
The Benefits Of Blogging For Your Business
Blogging about topics related to your business is an incredibly effective way to boost your online presence using the power of long tail keywords.
Not only does blogging give potential customers more information about what you do and simple answers to their must-know questions, it also serves as a potent Search Engine Optimization strategy.
By writing quality blogposts that include relevant keywords, you can rank higher in search engine results pages (SERPs). This will make it easier for people to find you when they’re not only looking for products or services like yours, but also related information too.
Additionally, regular blogposts show that your company is up-to-date with current trends and gives them a reason to keep coming back to read more!
Ready to start content creation with blogging?
This checklist has you covered. In the Ultimate Blogpost Checklist, you’ll get a step-by-step look at everything you’ll need for each post you create. Use it every time you post to ensure you don’t miss a thing!
Why SEO and Blogging?
There are a few reasons why SEO and blogging are a better investment of your time and resources than buying ads.
1. SEO IS FREE
First of all, SEO is free — once you’ve done the initial work of optimizing your site, you won’t have to keep paying for it like you do with ads.
2. SEARCHERS TRUST ORGANIC RESULTS
Second, people trust organic search results more than they trust ads. When we see an ad, we know that someone has paid for that placement, so we’re naturally suspicious of it. But when we see something in the search results, we assume it must be there because it’s relevant and useful, so we’re more likely to click on it.
3. NO MORE INTERRUPTING
Lastly, with ads, you’re interrupting people — interruptions are annoying, and people are much less likely to convert when they’re annoyed. With SEO and blogging, on the other hand, you’re providing people with valuable information when they’re already actively looking for it — which means they’re much more likely to convert into customers or clients.
DIY Your Search Engine Optimization with the Ultimate SEO Checklist
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NEW: Grab the Ultimate SEO Checklist for Web Designers/Developers, Digital Marketers, or Managers.
How to Get Started with SEO & Blogging
If you’re sold on the idea of using SEO and blogging instead of buying ads, great! Here’s how to get started:
1. OPTIMIZE YOUR WEBSITE
Make sure your website is optimized for search engines; This means having keyword-rich titles and descriptions, clean and well-organized code, fast loading times, and so on.
Not sure where to start? Try the free SEO audit from Ubersuggest.
2. CREATE CONSISTENT CONTENT
Start producing high-quality blog content on a regular basis. Ensure your posts are optimized for search engines by including keywords throughout (but don’t go overboard!), linking to other relevant posts on your site, and promoting your content on social media using hashtags and other tactics.
Overwhelmed with all the channels? Learn how to repurpose your blog content.
3. TRACK YOUR DATA
Keep track of your progress with analytics tools like Google Analytics and Google Search Console. This will help you identify which strategies are working well so that you can double down on them, and which ones need improvement so that you can adjust accordingly.
Don’t have Google Search Console installed yet? You’ll change your mind with these 5 jaw dropping ways GSC will help your SEO.
Don’t be afraid to experiment! The world of SEO and blogging is always changing, so what works today may not work tomorrow — and vice versa. Just like any digital marketing channel, you can’t predict what will go viral or what will be the perfect way to attract your audience.
The only way to find out what works best for your business is to try different things and see what happens.
There’s no doubt about it: if you want to grow your business without breaking the bank, using SEO and blogging is the way to go. Not only is it more cost-effective than buying ads; it’s also more effective in terms of building trust with potential customers or clients and converting them into actual paying customers or clients.
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